Royal Enfield Announces First ‘JDM’ Ride Event - Join the Super Meteor and Shotgun 650 Showcase

Cooperb Motorcycles, Northants, England - Royal Enfield proudly announces its first ‘Journey, Destination, Memories’ (JDM) event, taking place on the 3rd of July at Cooperb Motorcycles. Kicking off a summer of special JDM events, customers can learn more about the Royal Enfield Custom project, take a test ride, and for this Cooperb event, join the team on a ride out for dinner and drinks at Brewpoint.

Running alongside the brand’s renowned Global Riders community events, the JDM programme offers riders a unique insight into the Royal Enfield Custom Team, where many of the renowned and unique machines showcased at events like BikeShed are conceived.

On top of this, riders attending the Cooperb event get to freely experience the Shotgun 650 and Super Meteor on the open flowing roads of Northamptonshire, with coffee and refreshments provided throughout the day. Cooperb Motorcycles are also offering the chance to ride the special ‘Wayward Edition’ Shotgun fitted with accessories, and a chat with the Custom Team may give you some ideas on designing your own ride!

Royal Enfield UK Marketing Manager, Becky Blackmore, commented

“JDM events aim to offer our riders a real insight into the passion behind everything we do. We are nothing without our global community. Being able to host events like this—where riders can learn more about the Custom Team and then hit the road together—is a fantastic opportunity for us all. We can’t wait to meet and ride with everyone who joins us.”

Test ride slots will run from 11:30am to 4pm, giving riders the chance to explore some of Northamptonshire’s best A and B roads aboard Royal Enfield’s Shotgun 650 and Super Meteor. The Custom Team will be due to arrive in the afternoon ahead of the evening JDM event, and riders are more than welcome to join them for a brew before setting off on a test ride.

The event also includes an exclusive introduction from the Royal Enfield Custom Team, with a specially commissioned custom build on display, before the group ride to Brewpoint for dinner and drinks, bringing the event to a memorable close.

A total of 50 slots will be available and can be booked here: Royal Enfield UK Riders Club

Royal Enfield Rider Club members will also receive an email invitation to this and future JDM events.

Note to editors:

4 slots for the evening (custom bike presentation and meal) will be available for press members, starting at 5pm for the Custom Team presentation. If you’d like to join please contact alex.strange@motocom.co.uk for more information.

Cooperb Motorcycles can be found at: 21 The Piggery, Wellingborough, NN29 7UE, Tel: 01933 665403 www.cooperbmotorcycles.co.uk

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes. 

A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.