Royal Enfield brings "Pure Motorcycling" to ABR 2026

Ragley Hall, Warwickshire - Royal Enfield, the global leader in the mid-size motorcycle segment, is pleased to confirm its attendance and sponsorship for ABR 2026, for the third year running.

In celebration of the spirit of adventure motorcycling, Royal Enfield will naturally focus on the Himalayan 450 at the event, but will also showcase the latest 2026 model range, with test rides available for attendees throughout the entire event, both on and off-road.

The Himalayan Masterclass Stage is back once again, with speakers and special guests hosting talks and Q&As throughout Friday and Saturday. The wider Royal Enfield team (including the Custom World, Accessories and Apparel, Flying Flea, and senior Royal Enfield team members) will be present, along with show debuts for the Flying Flea C6 and S6.

Himalayan Stage: ABR 2026

Join us again this year at the Himalayan Stage, to hear from speakers and guest riders from the UK, Europe, and around the world. There is a packed schedule of talks, Q&As and more every day. Of particular interest are talks from the 'Down 2 Africa' team, with Alex, Lucas, and Pablo sharing tales of their 'Barcelona to Cape Town: Trans-continental Himalayan Adventure'.

We are also proud to host polar explorers Louis and Amelia Rudd; Louis will present 'High Passes & Thin Air' from his time on the Himalayan 450 guide riding in Ladakh, while Amelia presents 'Head Over Wheels', speaking on how the Himalayan 450 inspired her motorcycling journey.

For riders searching for inspiration for their next adventure, Brake Magazine’s Llewellyn Pavey will be premiering a film on Saturday on the Himalayan Stage, documenting his trip to Greece, where he rented and rode the Himalayan 450 - proving an adventure ride to remember can be achieved easier than you might think (and on a budget).

On the Royal Enfield Stand

Alongside all of the current range of Royal Enfield motorcycles on stand, the Flying Flea C6 and S6 are set to make a first ABR appearance, alongside the electric Himalayan test bed prototype.

Accessorising your dream motorcycle is part of the fun. The accessories team will be on hand to help bolster your dream Royal Enfield with Genuine Accessory parts, using the virtual configurator, flanked by fully accessorised & adventure-ready Himalayan 450s on the stand serving as inspiration.

Visitors to the Royal Enfield stand are also invited to browse our latest apparel collection, with the latest clothing and riding gear available to purchase.

Riders Club of Europe members can show their Royal Enfield key to get a free coffee.

Test Rides at ABR 2026

For those eager to experience the latest Royal Enfield motorcycles for themselves, test rides will be available for the duration of the show, both on and off-road, with registration windows from 8am for morning rides (first rides commence at 9am), and registration reopening at 12pm for afternoon sessions, with riding commencing at 1pm.

Guided off-road routes are exclusively on the Himalayan 450, whilst on-road group rides will be on select 350cc, 450cc, and 650cc models - including a first chance to ride the recently released Guerrilla 450 Apex and Bullet 650.

To help guarantee a fair share of rides throughout the event, test ride registration is split for the morning and afternoon rides. Booking opens at 8am at the Royal Enfield stand for the morning riding slots (first ride commences at 9am), with registration re-opening at 12pm for the afternoon sessions (afternoon rides commence from 1pm).

We look forward to welcoming you to the stand to discuss everything from our latest accessories and configurator options to the future of our custom builds.

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.