Royal Enfield’s ‘Custom World’ returns to Goodwood Festival of Speed with 4 legendary builds and an exclusive new build launch!
Debut of the custom ‘Sawn Off Shotgun’ exclusively at Goodwood Festival of Speed 2025.
Four custom motorcycles, all based on the Shotgun 650, will all take on the historic Goodwood hill over the four-day event.
Another chance to see the ‘Samurai’ from Sure Shot, ‘The Kingsman’ from Kingston Custom, and ‘Always Something’ from ICON Motosports.
Goodwood House, Chichester, West Sussex - Royal Enfield is set to showcase four very special hand picked machines born out of the Custom World programme, bringing some of the very finest and unique custom builds - and the builders behind them - to the iconic Goodwood Festival of Speed, with each Shotgun 650-based motorcycle taking to the hill for the very first time.
Seen for the first time at Goodwood Festival of Speed this year is the 'Sawn Off Shotgun' by Medaza Cycles, with the self-labelled 'sports-chopper' being crafted expertly from the Shotgun 650 foundations.
Renowned as the brand for making the most custom friendly motorcycles in the world, the Festival of Speed showcase will demonstrate the true imagination, engineering and craftsmanship that comes from the collaboration between Royal Enfield and legendary custom motorcycle builders. These are the best of the best, hand-picked for your enjoyment as they take on the famous Hill Climb.
Four unique builds, all based on the Shotgun 650 platform, each masterfully customised by some of the best custom builders in the world, will all tear up the hill together. These are set to be: Sure Shot's 'Samurai', ICON Motosport's 'Always Something', 'The Kingsman' from Kingston Custom, and the very special Goodwood launch exclusive from Medaza Cycles, the 'Sawn Off Shotgun'
Three of the Four Motorcycles will be ridden by the builders themselves. Aikawa-San of Sure Shot, Japan, will be present to take to the hill with a sprint ready SAMURAI. Kingston Custom’s Dirk Oehlerking will ensure the Kingsman’s public dynamic debut does not disappoint, as the almost 4m long Royal Enfield will ascend the hill. Meanwhile the Sawn off Shotgun will launch at Goodwood, being ridden by Don Cronin and Mick O’Shea of Irish based Medaza Cycles. Lastly, the Icon Motosports build will feature friends of the brand riding across the weekend.
Here you can find the latest custom builds showcased at Goodwood Festival of Speed, 10th - 13th July 2025.
Sawn Off Shotgun
Built by: Medaza Cycles - Base Model: Shotgun 650
Showcasing at: Goodwood, Malle Mile
Media Content Here: https://royalenfieldmedia.co.uk/folders/150
Always Something
Built by: Icon Motosports - Base Model: Shotgun 650
Showcasing at: Wheels & Waves, Goodwood, Glemseck
Media Content Here: https://royalenfieldmedia.co.uk/folders/145
Samurai
Built by: Takuya Aikawa (Sureshot) - Base Model: Shotgun 650
Showcasing at: The Bike Shed Show, Wheels & Waves, Goodwood, Malle Mile
Media Content Here: https://royalenfieldmedia.co.uk/folders/100
The Kingsman
Built by: Dirk Ohlerking, Kingston Custom - Base Model: Shotgun 650
Showcasing at: The Bike Shed Show, Wheels & Waves, Goodwood, Malle Mile, Glemseck
Media Content Here: https://royalenfieldmedia.co.uk/folders/116
For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.
