Royal Enfield to Showcase Heritage and Host Test Rides at National Motorcycle Museum LIVE 2025
Birmingham, UK – Royal Enfield is thrilled to announce its participation in the National Motorcycle Museum LIVE 2025 event, taking place on the weekend of 25-26 October.
This highly anticipated event celebrates the heritage of motorcycling, and motorcycle enthusiasts have a unique opportunity to explore Royal Enfield’s rich heritage alongside the brand’s latest innovations with its 2025 model lineup on display, as well as offering test ride opportunities throughout the weekend.
Riders will have the opportunity to jump on their pick of the current 2025 Royal Enfield lineup at NMM ‘Live’, providing a chance to get a hands-on with bikes such as the recently released Bear 650 and Classic 650, as well as the popular Himalayan 450. These test rides promise a scenic route across varied roads, lasting up to 40 minutes per ride. Booking your free demo ride slot early is highly recommended to avoid disappointment click here to book.
What’s more, guests can also admire the museum’s remarkable collection of over 1,000 rare and classic motorcycles, including a collection of historic Royal Enfield motorcycles.
This year, 10,000 attendees are expected at the event, held annually at the National Motorcycle Museum in Birmingham (near the NEC). In addition to Royal Enfield test rides, visitors can enjoy Meet and Greets at the ‘Torque Zones’, with talks, rare motorcycle start-ups, shows, and demonstrations all held throughout both days.
Attendees will also have the opportunity to explore five halls housing over 1,000 classic motorcycles. Key Royal Enfield models to spot include:
Hall 2: 1951 500 Twin
Hall 4: 1903 Royal Enfield 277cc
Hall 4: 1924 Model 201A (Ladies Model)
Hall 5: 1950 350 Trials Bullet ex-Johnny Brittain
Guided museum tours with Classic Bike Magazine’s Rick Parkington will also be available on both days.
Motorcycles can park for free whilst attending the event, with a helmet/jacket room available for £1. Food and drink will be available for purchase on-site throughout the weekend.
Key Event Highlights:
Free Museum Entry: Enjoy complimentary access to the National Motorcycle Museum from 8:30 AM to 5:30 PM on both event days.
Test Rides: Experience the latest Royal Enfield models, including the newly launched Bear 650 and Classic 650, alongside the popular Himalayan 450 and the full 2025 range. Test rides run hourly from 9 AM to 4 PM.
Historic Displays: Witness a stunning collection of historic Royal Enfield motorcycles from the past, emphasising the brand's British heritage.
Special Guests: Meet popular motorcycling personalities including Henry Cole & Friends, Allen Millyard, Jenny Tinmouth, Rachael Clegg, with special guests John McGuinness and Dean Harrison.
New for 2025: Indoor Auto Jumble, a chance to browse and buy rare motorcycle parts, memorabilia, tools, and more.
For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.